Louise Owen Portfolio

Visually Beautiful Tutorial

Bausch + Lomb

Visually Beautiful Tutorial

Bausch + Lomb

Bausch + Lomb required a short, instructional video to guide glaucoma patients on the correct usage of their prescribed eye drops. The video needed to be not only clear and informative, but also accessible to viewers with impaired sight.

ART DIRECTION

FILM

ART DIRECTION               FILM

The final video successfully delivered a clear, accessible, and engaging instructional guide for patients. The familiar kitchen setting added warmth and comfort, while the attention to detail in the wardrobe and visual styling reinforced Bausch + Lomb’s trusted brand identity. The video not only enhanced patient understanding of how to correctly use their glaucoma eye drops, but also demonstrated Bausch + Lomb’s commitment to accessibility and patient care.