Any Chow. Any How.
Lee Kum Kee
Any Chow. Any How.
Lee Kum Kee
A chilli oil brand deeply rooted in Chinese heritage wanted to expand its reach, creating a campaign for the European market that showed how their product could elevate far more than just Asian dishes.
OOH
POS
SOCIAL
CAMPAIGN
TV
ANIMATION
CAMPAIGN TV OOH POS PRINT SOCIAL ANIMATION
At the centre of the campaign was a TV ad showing the product’s surprising versatility — drizzled over everything from spaghetti and sausage & mash to (yes, really) vanilla ice cream. The message was simple: Chiu Chow Chilli Oil isn’t just for Asian cuisine.
Beyond the screen, the campaign came to life through OOH posters, in-store POS like shelf wobblers and fins, a lively suite of social media content, and even a catchy radio ad and jingle.
This was a full 360° campaign — and I was proud to help bring the brand’s spicy personality to life in fresh, unexpected ways.
