Whatever the Reason
Pro Plus
Whatever the Reason
Pro Plus
ProPlus, traditionally known for helping students power through exam season, wanted to broaden their target audience to include people facing various energy-draining situations in everyday life. The challenge was to create a campaign that showcased the diverse ways ProPlus can help people stay energised beyond the student demographic.
CAMPAIGN
ANIMATION
FILM
SOCIAL
OOH
CAMPAIGN PRINT FILM ANIMATION SOCIAL OOH
The approach was to highlight relatable, everyday moments where people could use an energy boost, positioning ProPlus as the go-to solution for these scenarios. The campaign focused on different tiring situations, from busy workdays and parenting to binging series and gaming marathons. To bring this concept to life, we produced a dynamic 30-second film, digital out-of-home (DOOH) posters, and a series of social ads.
By showing the versatile use of ProPlus in various life scenarios, we were able to reposition the brand as an everyday energy solution for a broader audience, all while maintaining the product’s core identity. The 30-second film was well-received across social platforms, driving engagement and boosting brand awareness. The DOOH posters attracted attention in high-traffic areas, while the social ads performed well, increasing clicks and conversions for the product.
